Privacy Policy

Effective Date: 02/10/2026. Last Updated: 02/18/2026.

The website https://alignmetrix.com/ (our “Website”) and application, ALIGNMETRIX, (our “App”) are owned by Evoke Vital Wellness LLC (DBA “ALIGNMETRIX”). At ALIGNMETRIX (“we,” “us,” or “our”), we care about your privacy and how we collect, use, or share the information you provide to us. We are committed to protecting your privacy and personal information through our compliance to this Privacy Policy.

This Privacy Policy applies to our website, mobile applications (iOS and Android), web-based enterprise platform, and related services (collectively, the “Platform”), including individual user accounts, practitioner access, and enterprise administrator accounts.

By visiting our Platform, you agree that any information that you contribute or provide to us is subject to this Privacy Policy. As a Platform visitor or user, you agree to all terms contained in this Privacy Policy and the accompanying Terms of Use.

This policy details your right to choose some of the ways we collect, use, and disclose your data. Through your use of our Platform, you may be asked to indicate your choice to opt out of receiving “cookies” or unsubscribe to our mailing list.

This policy applies to any information collected on our Platform and information you provide to us offline, including, but not limited to, information you provide via phone and email.

If you have any questions about this Privacy Policy, please contact us at support@alignmetrix.com.

You must be at least 18 years old and legally able to enter into a binding contract to use this Platform. This Platform is intended for users 18 years of age or older. We do not knowingly collect personal information from individuals under the age of 18.

The Children's Online Privacy Protection Act (COPPA), enforced by the Federal Trade Commission, sets forth requirements of websites and online services to protect children's safety and privacy. If you are under the age of 18, do not send us any personal information. We encourage parents to continually monitor their children's internet usage. If we learn that we have unknowingly collected or received personal information from a minor under the age of 13, we will delete this information, and/or attempt to obtain parental consent. If you have any reason to believe we may have unknowingly collected data from a minor under the age of 13, please let us know by contacting us at support@alignmetrix.com.

When you visit or use our website, download or access our mobile applications (iOS and Android), create or manage an account, participate in assessments, join our email list, contact us, interact with us on social media, or purchase or subscribe to our services through the Platform, we collect different types of information from you. This includes information collected from individual users, enterprise organizations, administrators, practitioners, and other authorized users accessing the Platform through a web-based or mobile login.

Users must create an account to access the Platform. Accounts may be created by individual users or through enterprise organizations. Enterprise accounts may include administrators, practitioners, and individual users operating under the same organization. Access levels and data visibility vary based on user role.

We may collect personal information including your name, email address, date of birth, country of residence, login credentials, organizational or professional affiliations, and self-reported assessment responses. Gender information is collected on a voluntary basis. Users may choose from available options, including ‘prefer not to say.’ All information provided by users is self-reported. We do not require users to provide sensitive personal information such as government identification numbers, medical diagnoses, medications, clinical records, or protected health information (PHI). However, users may choose to share personal information in assessments or other communications. Any such information is handled in accordance with this Privacy Policy and is not required to use the Platform.

Data collected may also include financial data that is transmitted when you order, purchase, exchange, or return a product or service from our Platform. Payments are processed through third-party platforms including Apple App Store, Google Play, Stripe, and RevenueCat. We do not store or process payment card information directly. You should review the privacy policies of these third-party payment processors.

We also utilize third-party service providers for authentication, analytics, infrastructure hosting, and performance monitoring, including services such as Amazon Web Services (AWS Cognito), Firebase (Google), and Sentry.

We may also collect derivative data when you visit and use our Platform including your IP address, the date and time of your visit, your country of origin, and the type of browser you used. Furthermore, if you access our Platform via a mobile device or app, we may collect information from your device such as location information, model and manufacturer, and device ID.

Through social networking websites and apps, like Facebook, Twitter, Instagram, and other social networking sites, we may access publicly available information such as your name, account username, profile photo, email address, age, location, gender, and any other publicly displayed information. You may limit this access by changing your privacy settings on each social networking site.

If you provide us with additional information to participate in a survey or giveaway, that information will also be subject to the terms of this policy.

We collect personal information to operate, maintain, and improve the Platform; administer user and enterprise accounts; deliver assessments, reports, and related insights; process subscriptions and payments; provide customer support; and comply with legal obligations.

We also collect and use information to generate organizational reports, analytics, and trend insights for enterprise users. These reports are designed to provide aggregated and anonymized information about workplace wellbeing patterns and are not intended to identify individual users.

Information collected through the Platform may also be used to improve the accuracy, reliability, and effectiveness of our assessments, analytics, reporting systems, and Platform features over time. We may use aggregated, anonymized, and de-identified data derived from Platform activity for internal analytics, research, reporting, publications, benchmarking, and improvement of the Platform and its assessments. Such data does not identify individual users and may be used without further notice or compensation.

When you create an account, we collect information necessary to establish and manage your access to the Platform. This includes verifying your identity, maintaining login credentials, assigning access levels based on your role, and enabling authorized use of Platform features. Accounts may be created by individual users or through enterprise organizations and may include administrators, practitioners, and other authorized users. Access to information and assessment results varies based on user role and consent.

Assessment responses are used to generate general, non-diagnostic, observational, and informational outputs derived from self-reported user inputs, which may be made available to users and, where permitted, in aggregated or consent-based form. We collect self-reported information and assessment responses to generate individual assessment results and insights. Assessment data may be associated with your user account to allow ongoing access, analytics, and feature functionality.

Enterprise administrators do not have access to individual assessment responses or individual scoring data. Enterprise organizations receive only aggregated and anonymized insights across their organization.

Practitioners may access individual user insights when explicit consent has been provided by the user. Users acting in a dual role as both administrator and practitioner are limited to administrator-level access unless additional user consent is granted.

The Platform may allow users to share assessment results or other information on social networking platforms. If you choose to share information in this way, that information becomes subject to the privacy practices of the social networking platform and is no longer governed by this Privacy Policy.

If you interact with ALIGNMETRIX through social networking platforms, such as by contacting us, following our accounts, or logging in through a social sign-in feature, we may receive information that you make publicly available or that you authorize the platform to share with us. We do not control how social networking platforms collect, use, or share your information.

Certain Platform features rely on explicit user consent, including the sharing of assessment results with practitioners or other authorized parties. Users may grant, limit, or withdraw consent at any time through their account settings. Consent is required before any individual-level insights are shared beyond the user.

Enterprise organizations, administrators, and practitioners are solely responsible for ensuring they have the appropriate legal authority, consent, and employment or professional agreements in place to request, access, or use assessment information through the Platform.

ALIGNMETRIX does not control and is not responsible for the legal relationship between an enterprise organization, practitioner, and individual user, including any employment agreements, workplace policies, or professional service arrangements that govern how assessment information is used.

The Platform provides technical tools that enable user-directed consent and role-based access, but the responsibility for lawful use of assessment information rests with the organization or practitioner accessing it.

If you join our email list or otherwise opt in to receive communications, we collect your contact information to send account-related messages, updates, and marketing communications. All marketing emails clearly identify the sender and include instructions on how to unsubscribe in compliance with the CAN-SPAM Act. Our legal basis for processing marketing communications is your consent, which you may withdraw at any time.

If you purchase a subscription or paid service, we collect information necessary to process payments and manage subscriptions. Payments are processed through third-party payment platforms, including Apple App Store, Google Play, Stripe, and RevenueCat. We do not store or process payment card information directly. Subscription status may affect account retention and deletion timelines.

We use cookies and similar technologies to operate the Platform, remember preferences, analyze usage, and improve performance. These technologies may be used across our Platform to support functionality, analytics, and performance monitoring. We may collect information such as IP address, device type, browser information, approximate location, usage patterns, and interaction data.

We may use third-party analytics tools to understand how users interact with the Platform and to improve functionality and services. Our legal basis for this processing is our legitimate interest in operating, securing, and improving the Platform.

You may manage cookie preferences through your browser or device settings. Where legally required, we honor applicable “Do Not Track” signals.

If you enable notifications, we may send service-related alerts, reminders, or updates. Certain features may request limited device permissions, such as approximate location, solely to support Platform functionality. You may manage these permissions through your device settings.

We process personal data under one or more of the following legal bases, as applicable:

• Your consent, where you have opted in to data collection or communications
• Performance of a contract, including providing access to accounts, assessments, and subscriptions
• Compliance with legal obligations
• Our legitimate interests in operating, maintaining, securing, and improving the Platform, provided those interests do not override your fundamental rights and freedoms

You may opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On. Where legally required, we also honor “Do Not Track” (DNT) signals transmitted by your browser or device.

If you subscribe to our email list or otherwise opt-in to receive marketing communications, we rely on your consent as the legal basis for sending such communications. You may withdraw your consent at any time by clicking the “unsubscribe” link at the bottom of any marketing email or by contacting us directly.

ALIGNMETRIX does not use identifiable personal data or individual assessment responses to train artificial intelligence or machine learning models, nor does the Platform engage in automated decision-making that produces legal or similarly significant effects on users.

ALIGNMETRIX may use aggregated, anonymized, or de-identified data derived from Platform usage, assessments, and system interactions for purposes such as analytics, research, benchmarking, trend analysis, visualization, product improvement, and demonstration of assessment insights, provided such use does not identify or profile individual users.

Any automated or computational tools used by ALIGNMETRIX operate solely to support Platform functionality and the generation of general, non-diagnostic, observational, and informational insights, are subject to human oversight, and are not used to generate legal, medical, employment, or similarly significant determinations.

We retain personal data for as long as reasonably necessary to operate the Platform, provide services, maintain accurate records, comply with legal obligations, resolve disputes, and enforce our agreements.

If you request deletion of your account, we will remove your personal data from active systems within a commercially reasonable timeframe, subject to legal, contractual, security, and operational requirements (including backup retention, audit logs, fraud prevention, and dispute resolution).

Paid subscriptions may remain active through the end of the billing period. Enterprise accounts may be subject to separate contractual retention and deletion terms.

We use commercially reasonable methods to safeguard the personal data you provide to us and the personal data we collect automatically. We use reasonable online security measures and reputable third-party vendors that are compliant with generally accepted security and safety measures including a Secure Sockets Layer (SSL) on our Platform to help secure information. Please note that we cannot guarantee that all information transferred will be secure and, if we become aware of a data breach, we will notify the necessary parties in a timely manner of all the information we have.

We do not sell personal information. We do not share individual assessment results with third parties for marketing, advertising, or commercial purposes.

We share user data only as necessary to operate the Platform, including with infrastructure, hosting, analytics, email, and payment service providers acting on our behalf; with enterprise administrators in aggregated and anonymized form only; with legal authorities when required by law; or when a user has provided explicit consent for a specific purpose.

If, in good faith, we determine that disclosure of your information is necessary to protect the rights of our business or comply with the law, prevent or mitigate a crime, or protect the rights or safety of our other Platform users, we may do so. We may also disclose necessary information in the event of a sale of ALIGNMETRIX.

We are not responsible for the policies or information handling of third-party websites or third-party apps.

Pursuant to this policy and applicable laws, you have certain rights when it comes to controlling and protecting your private data:

• You have a right to request that your information be deleted and no longer retained. Upon your request, we will remove your information from active systems in accordance with our data retention practices and applicable legal obligations.
• You have a right to “unsubscribe” by hitting the “unsubscribe” button at the bottom of any email we send you at any time.
• You may also contact us to request access to information that ALIGNMETRIX retains about you be updated, edited, or deleted from our database at any time.
• You have the right to contact us about information on how your data is collected, stored, or used, and request a copy of the data we have.
• You may also contact us to restrict how we process your data in certain circumstances.
• You have the right to be forgotten, which means you can withdraw your consent to give us your personal information by clicking the “unsubscribe” button at the end of any email you receive from us.
• You also have the right to request that we correct any inaccurate or incomplete personal information we maintain about you.

You may contact us at:

EVOKE Vital Wellness, LLC
777 Brickell Ave
Suite 500 PMB 1087
Miami, FL 33131

In compliance with CAN-SPAM, we agree to allow users to unsubscribe using a link provided at the bottom of every email, honor opt-out requests, monitor compliance of third-party email services, not use false or misleading email addresses or email subjects, identify advertisements in a reasonable manner, and provide the physical address of our business.

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These include the right to:

• Know what categories of personal information we collect and how we use it;
• Request access to the specific personal information we have collected about you;
• Request deletion of your personal information, subject to certain exceptions;
• Correct inaccurate personal information;
• Opt-out of the sale or sharing of your personal information; and
• Limit the use and disclosure of sensitive personal information.

We do not sell or share personal information as those terms are defined under the CCPA/CPRA.

To exercise any of these rights, please contact us at support@alignmetrix.com. We will verify your request consistent with applicable law and respond within the required time period. You will not be discriminated against for exercising your privacy rights.

Pursuant to CalOPPA, we agree that users can visit our site anonymously and we will add a link to this privacy policy on our home page or the first significant page after entering our website. Any changes to this Privacy Policy will be published on our privacy policy page.

If you are a California resident, once a year and free of charge, you have the right to obtain from us: information about what data we disclose to third-party marketers, and the names and addresses of each third-party we disclose your personal data to.

If you are a California resident under the age of 18, you have the right to request that we remove any data that you publicly post on our Platform. Note that we may not be able to completely remove that data from our systems.

You may use the contact information listed above to make such requests.

If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR). ALIGNMETRIX processes personal data only where we have a lawful basis to do so.

We rely on one or more of the following legal bases for processing personal data:

• Your consent, where you have opted in to provide information or receive communications
• Performance of a contract, including providing access to accounts, assessments, and subscriptions
• Compliance with legal obligations
• Our legitimate interests in operating, maintaining, securing, and improving the Platform, provided those interests do not override your fundamental rights and freedoms

Our Platform is hosted on servers located in the United States. If you access the Platform from the EEA, you acknowledge that your information may be transferred to and processed in the United States. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) or other lawful data transfer mechanisms.

We use reputable third-party service providers and enter into appropriate data protection agreements where required.

Your Rights: Depending on your location and applicable law, you may have the right to request access to, correction of, deletion of, or restriction of your personal data; to object to certain processing; to withdraw consent (where processing is based on consent); and to request data portability where applicable. You also have the right to lodge a complaint with your local supervisory authority. To exercise your rights, contact us at support@alignmetrix.com.

Our Platform may contain links to third-party websites or integrate third-party services, tools, or platforms. Any information you provide to, or that is collected by, those third parties is governed by their respective privacy policies, not this Privacy Policy.

We are not responsible for the privacy practices, content, or security of any third-party websites, services, or applications. We encourage you to review the privacy policies of any third party you interact with.

The Platform's assessments, reports, analytics, and insights are generated solely from self-reported user inputs and provide general, non-diagnostic, observational, and informational outputs, not professional, clinical, or employment advice. They are not intended to diagnose, treat, cure, or prevent any medical, psychological, or mental health condition and should not be relied upon as professional advice. The Platform is not a medical, clinical, or employment screening service and does not collect protected health information (PHI).

The servers and parties that make our Platform available are located within the United States. By using the Platform, you understand that your information may be processed and stored in the United States and other locations where our service providers operate. Any matters relating to the Platform will be governed by the laws of the United States and the State of Florida.

The terms of this Privacy Policy may change from time to time. Please refer back to this policy regularly. By accessing and using our Platform, you agree to any such changes we make to this Privacy Policy.

Please read and review this Privacy Policy carefully. If you have any questions about this policy, your rights herein, or would like to review, update, or delete your information from our database, please contact us at:

support@alignmetrix.com

EVOKE Vital Wellness, LLC
777 Brickell Ave
Suite 500 PMB 1087
Miami, FL 33131